What is the difference between the Holistic Chicken and Chicken Liver food and the new formulation?

In the summer of 2023, our Halo Holistic line recipes were improved. Soy was removed from all existing recipes as this was common feedback we received from consumers. We have also increased protein levels in our recipes from 25% to 27% which promotes strength and energy. Additionally, we have reformulated by adding in prebiotics, probiotics, and postbiotics which will be helpful in digestive health and immunity as 70% of your pet's immune system lives in their gut. We have increased Omega Fatty acid levels to an optimal level at a 4:1 ratio, which supports healthy skin and coats. And finally, we updated our packaging to a soft matte recyclable bag with a premium zipper for easier and fresher-lasting storage and will include more clear imaging to display the certifications of our ingredients and sourcing.

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